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our process

Together we are partners in the marketing process. You are the subject matter experts. You know your areas best. Whether you’re recruiting new students to our physical or online campus, designing retention programs, promoting a career fair or engagement event – we need you!

1

give us
the scoop

Contact the marketing manager for your area to kick off the process. Don’t know who to contact? Check here>

2

Marketing Strategy

What do you want to accomplish? Tell us your goals and objectives, and how can we help you get there.

3

content comes first

Who / what / where / why / how. Start simple, we can polish later.

4

production

Whether design, copywriting, video or web, we have a process to keep everything moving so your deadline is met.

5

feedback

Tell us what you love and what you hate. We have thick skin.

6

Quality control

Proof, edit, review, share with stakeholders.

7

Repeat

Until complete! Test if necessary and time allows.

8

Deliver

Tell us where and how, whether it’s in your hands or in your inbox.

9

Measure

Learn from the outcomes to guide future strategies.

"The Marketing team has an amazing talent for transforming my bland ideas into creative masterpieces and they’ve helped me take my work to the next level."

Alex Robie

Assistant Director for Strategic Initiatives, SAEM/AISS Central Office

our expertise

STRATEGY

Conduct research, analyze.
Stay on top of trends.
Experiment, but always measure.


COPYWRITING
& CONTENT
MANAGEMENT

Speak the language of your
audience and keep it short. We
do social too.


DESIGN

Bring fresh, clean approaches
to the UA’s Boundless brand
platform.


DEVELOPMENT

Create websites that are
responsive, beautiful, and work
seamlessly for the user


MARKETING
& PROJECT
MANAGEMENT

Ensure the design
accomplishes objectives,
and keep the process
moving along.


PHOTOGRAPHY
& VIDEOGRAPHY

Capture authentic beautiful
images – moving or still – that
tell the UA story.