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Marketing Minute
July 24th, 2018
Gen Z Fast Facts

They’re the next generation of college students who are shaping the future, but how well do you really know the members of Generation Z? Here’s a quick look at some of Gen Z’s traits, favorite brands and beliefs.

Most trustworthy brand: Oreo
Favorite e-commerce website: Amazon
Top apparel brand: Nike
Top streaming media platform: YouTube

Gen Z’ers are realistic and independent, believing in the phrase “if you want it done right, then do it yourself.” They are digital natives who believe social media is all about connecting rather than their selfie-sharing millennial counterparts. And they aren’t afraid to roll up their sleeves and get their hands dirty, believing that “becoming a success is a matter of hard work; luck has little or nothing to do with it.” Read more about Gen Z in the Google research survey, “It’s Lit: A Guide to What Teens Think is Cool.”

July 10th, 2018
Slang That’s Totally Rad ... Or Not

One of the best ways to connect with your target audience is to leverage their vernacular, a.k.a. “talk the talk.” This can be especially effective when communicating with students, but striking an authentic tone is often a balancing act.

The solution? Pepper in some slang where it makes sense and is relevant, but do so sparingly. And when you’re unsure if you’re using a term correctly, it’s best to err on the side of caution and skip it altogether.

Did your bae bring you some fleek swag that’s off the hook? You might want to rethink how you express your excitement. Check out this Business Insider article for some slang terms that are so last year, according to Gen Z.

June 26th, 2018
Lights, Camera, Action!

Video continues to be one of the most engaging types of digital content. A recent Wyzowl study reports that when video and text are both available on the same page, 72% of consumers prefer video. In the same study, 85% of people said they’d like to see more video from brands in 2018. It’s safe to say that the popularity of video isn’t going away anytime soon.

Videos can enhance your content on multiple platforms ranging from websites to social media. Free apps like Adobe Spark make video editing easy for simple projects, while more complicated projects may require a full production team for a high-quality end result.

Think you have a great idea for a video but feel unsure about how to begin? This Video Process Worksheet and Glossary (PDF), available on marketinghub.arizona.edu, is a great place to get started.

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what's happening

Association of Fraternal Leadership and Values Marketing & Media Showcase
The Bond
Award: Outstanding Multi-Page Booklet

This printed publication is students’ go-to guide for Arizona Fraternity & Sorority Programs.

37th Annual Tucson ADDY Awards
UA Yuma Website
Award: Bronze ADDY, Photography

Fresh, breathtaking photography that captures the rural spirit of Yuma ensures this website for the UA’s branch campus really pops.

5th Annual Education Digital Marketing Awards
UA Yuma Admissions Website
Silver Award
Category: Admissions Website

Fresh, breathtaking photography that captures the rural spirit of Yuma ensures this website for the UA’s branch campus really pops.

Apply 2018 Video
Silver Award
Category: Digital Video Ad

Three students’ stories were documented in a “vlog” format for the 2018 recruitment year apply video.

UA Spirit Website
Silver Award
Category: Institutional Website

This website serves as a hub for all the UA swag a Wildcat fan could ask for.

Launchpad Arizona
Bronze Award
Category: Institutional Website

This microsite houses information related to the Launchpad fundraising efforts for the UA’s Student Success District.

Stay tuned for news about the next workshop series!
Divisional staff, get an updated headshot

Check back soon for a schedule of divisional staff headshots

Download our photo guidelines to make sure you look your best!

NOTE: We use a dark gray backdrop, so consider wearing a contrasting color to look your best. Also, while you’ll come away with a beautiful headshot, we do only light editing and touch-ups. If you are seeking advanced portrait services, we recommend paying for a professional photography studio.

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"Marketing was a place where creativity was encouraged, professionalism nurtured, and collaboration treated as a cornerstone to successful marketing."

Ben Montemayor (class of 2014)

Editor, Creative Producer