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Marketing Minute
August 22nd, 2017
Marketing Workshops Announced for Fall

Sharpen your marketing skills at one of the Fall semester workshops... or come to all of them! These interactive sessions are open to ALL divisional staff, regardless of skill level or job title.

Set (mostly) on the second Wednesday of every month, 2-3 pm in the Copper room (4th floor, SUMC)

RSVP to samk-create@email.arizona.edu

August 8th, 2017
Where is my Red Bar, and why do you keep saying "Brand"?

UA staff and faculty who’ve been on campus for a while may remember a web resource called “Red Bar”. It’s still there, but by a different name: “Brand” (or brand.arizona.edu) is your very robust resource for all things UA marketing- and brand-related. Recently updated and redesigned – we’re talking in just the last two weeks! – you can find photography, downloads, digital assets, web fonts and templates, all in one convenient location.

Working with a vendor who needs access to UA lockups/logos? They should go to the “Vendor Log-in” button and log in with their Google account. They will first get guest access, and the login will trigger an account creation in the system where Marketing and Brand Management (MBM) will then add permissions.

Because “Brand” is recently refurbished, MBM wants your feedback. Check it out when you have a chance and email them at brand@email.arizona.edu

what's happening

All workshops are 2pm-3pm in the Copper room, Student Union fourth floor.

October 18th, 2017
Adobe Creative Cloud

As a UA staff or faculty member, some very powerful software is at your fingertips for free, but it can come with a big dose of anxiety. What programs should you download? How do you make sure what you’ve created looks professional and visually expresses the brand?

Presented by:
Magan Alfred, Director
Evi Loveres, Creative Director


November 8th, 2017
To Drupal or Not to Drupal

That is the question… While most campus sites are developed using Drupal, that’s not always the case. Learn when it makes sense to use, when it doesn’t, and how to work with it as a content editor.

Presented by:
Greg Farneth, Assistant Director, Technology
Andrew Waegli, Senior Web Developer


December 13th, 2017
Executing the UA Brand

You don’t have to be a visual designer, copywriter, or marketer to learn how to express our University of Arizona brand. Understand our key messaging and how to write to it, what visual (graphic and photo) elements can be incorporated and when, and how to translate that brand in all environments and platforms.

Presented by:
Evi Loveres, Creative Director
Dann Niegocki, Associate Creative Director

Divisional staff, get an updated headshot
Thursday, September 28th, 2017
11:30am-3:30pm, Agave room (Union 4th floor)
Friday, September 29th, 2017
11:30am-3:30pm, Agave room (Union 4th floor)
Friday, October 6th, 2017
11:30am-3:30pm, Santa Cruz room (Union 3rd floor)
Download our photo guidelines to make sure you look your best!

NOTE: We use a dark gray backdrop, so consider wearing a contrasting color to look your best. Also, while you’ll come away with a beautiful headshot, we do only light editing and touch-ups. If you are seeking advanced portrait services, we recommend paying for a professional photography studio.

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"Marketing was a place where creativity was encouraged, professionalism nurtured, and collaboration treated as a cornerstone to successful marketing."

Ben Montemayor (class of 2014)

Editor, Creative Producer