June 12th, 2018
In the marketing world, there are enough acronyms to make it feel like you’re drowning in alphabet soup. Here are some of the most common abbreviations you’ll come across and how to use them.
Refers to the four inks used in color printing – cyan, magenta, yellow and black. Best used for printed materials.
Stands for red, green and blue light emitted from screens. Best used for all things digital.
A Portable Document File preserves the appearance and layout of a document regardless the software being used to view it. Best used for printing or sharing documents with embedded content.
Stands for Portable Network Graphics. This option has the ability to show full color and transparency.
JPG or JPEG
Short for the team that developed this compressed digital format – the Joint Photographic Experts Group. Best used for photography to create smaller file sizes.
Graphics Interchange Format. This option has a limited number of colors to reduce file sizes and can contain motion and transparency.
May 29th, 2018
Tips for Producing a Quality Newsletter
Newsletters are a great way to stay in touch with your key stakeholders. Here are three tips for creating a newsletter that your audience will actually read – and not send straight to their junk folder:
Use a Captivating Subject Line
Getting your readers to actually open your newsletter is often the biggest challenge. Since it’s likely they are inundated with numerous emails every day, consider using a catchy subject line that really stands out.
Keep It Short and Easy to Digest
When a reader opens your newsletter to find lengthy blocks of text, it can be a huge turn off. To ensure your newsletter is easy to read, keep the content bite-sized.
Think About Who and When
If your open rates are less than optimal, it may not be a matter of content. Could you refine your listserv to ensure the newsletter is sent to the appropriate audience? Or are you inundating your readers too frequently with daily emails? Delve into the details and you could find little tweaks that will help you make major improvements.
May 15th, 2018
Getting to Know You, Getting to Know All About You
You may think you understand your target audience, but how well do you really know them? In the digital age of evolving technology, the way people prefer to consume information is constantly changing. This is why it’s crucial to consistently evaluate and reevaluate the way you communicate with your target audience.
How do you learn what your audience’s preferences are? Just ask! Surveys and focus groups are two great ways to gather invaluable data that will help guide your marketing strategy.
If undergraduate students are your primary audience, CatPulse is a helpful resource that reveals Wildcats’ views on everything from campus resources to pop culture. Check out an archive of CatPulse surveys here.
Do you know students who might be interested in participating in CatPulse? They can do so by contacting Dillon Nakata at firstname.lastname@example.org.