July 24th, 2018
Gen Z Fast Facts
They’re the next generation of college students who are shaping the future, but how well do you really know the members of Generation Z? Here’s a quick look at some of Gen Z’s traits, favorite brands and beliefs.
Most trustworthy brand: Oreo
Favorite e-commerce website: Amazon
Top apparel brand: Nike
Top streaming media platform: YouTube
Gen Z’ers are realistic and independent, believing in the phrase “if you want it done right, then do it yourself.” They are digital natives who believe social media is all about connecting rather than their selfie-sharing millennial counterparts. And they aren’t afraid to roll up their sleeves and get their hands dirty, believing that “becoming a success is a matter of hard work; luck has little or nothing to do with it.” Read more about Gen Z in the Google research survey, “It’s Lit: A Guide to What Teens Think is Cool.”
July 10th, 2018
Slang That’s Totally Rad ... Or Not
One of the best ways to connect with your target audience is to leverage their vernacular, a.k.a. “talk the talk.” This can be especially effective when communicating with students, but striking an authentic tone is often a balancing act.
The solution? Pepper in some slang where it makes sense and is relevant, but do so sparingly. And when you’re unsure if you’re using a term correctly, it’s best to err on the side of caution and skip it altogether.
Did your bae bring you some fleek swag that’s off the hook? You might want to rethink how you express your excitement. Check out this Business Insider article for some slang terms that are so last year, according to Gen Z.
June 26th, 2018
Lights, Camera, Action!
Video continues to be one of the most engaging types of digital content. A recent Wyzowl study reports that when video and text are both available on the same page, 72% of consumers prefer video. In the same study, 85% of people said they’d like to see more video from brands in 2018. It’s safe to say that the popularity of video isn’t going away anytime soon.
Videos can enhance your content on multiple platforms ranging from websites to social media. Free apps like Adobe Spark make video editing easy for simple projects, while more complicated projects may require a full production team for a high-quality end result.