Enrollment Marketing & Communication Logo

Our Mission

SAEM/AISS Marketing serves as a full service marketing and creative agency within the University of Arizona. We support the staff, units and programs of the SAEM/AISS division. We embrace the innovative, the new, the fresh. We take your ideas, build on them, and ask hard questions along the way to achieve successful results.

Campus Partners

We work closely with key partners across campus, including

  • Divisional Sr. VP and Senior Vice Provost
  • Enrollment Management and Student Affairs Advancement
  • Marketing and Brand Management
  • UA Online
  • Honors College
  • Osher Lifelong Learning Institute (OLLI-UA)
  • Student Affairs Systems Group (SASG)

"I literally can’t do my job without marketing. I consider it one of the key partnerships on campus, as well as a core part of my team in terms of strategy and numbers."

Stefanie Basij

Senior Director, Freshmen Recruitment & Enrollment Services
Assistant Dean, Undergraduate Admissions

Our Services


  • Print & Collateral Design
  • Web Design
  • User Experience (UX) & User Interface (UI) Design
  • Information Architecture
  • Branding

Videography & Photography

  • Video Production (shooting & editing)
  • Photo Production (shooting & editing)
  • Motion Graphics

Web Development

  • Website Development
  • Project Consultation
  • Maintenance

Digital Marketing

  • Social Media Marketing
  • Search Engine Optimization & Marketing (SEO, SEM)
  • Display Advertising

Strategy & Content

  • Content Marketing & Creation
  • Content Audits & Strategy
  • Analytics & Measurement
  • Brand Development, Identity & Messaging

Engagement Marketing

  • Event Design
  • Experience & Environmental Design
  • Crowdsourcing
  • Outdoor Marketing

Fun Facts

  • From July 2016 – April 2017 the marketing team executed on 322 projects for 37 departments
  • Six Marketing team members presented to nine on- and off-campus groups in FY17
  • Almost all projects are worked on by at least four team members: marketing manager, copywriter, designer, photographer
  • The most watched video for 2016, with 14,000+ views, is The Interview. Watch it here.
  • Our virtual tour so far has over 61,000 visitors from all U.S. states and 104 countries
  • It takes at least 13 sub tasks to create a postcard from start to finish
  • 81 videos were produced in calendar year 2016
  • On average, the team consumes 264 gallons of coffee/year, enough to fill a four-person kiddie pool